Time left to think up
another idea today:
Time to think up another idea, something original. That's what drives me.
I am a creative consultant, an original creative and strategic thinker. I've enjoyed thinking up ideas for TV adverts, digital, interactive, experiential, press, posters, radio, ambient and guerrilla campaigns that have made brands sparkle and sales figures rocket.
I've worked as a creative at some of the best creative advertising agencies in London, Glasgow and Edinburgh where I've honed my craft. During my career I've worked on globally recognised brands such as BMW, Honda, HSBC, Mini, National lottery, Orange, Proctor and Gamble, PG tips, Vodafone and VW to name but a few. Since moving to Scotland I've continued to create ideas for some of the best agencies with the best clients and I've originated work for many more great brands like Toyota, Channel 4, Red Bull, M&S, Scottish Widows, Llyods, Highland Spring, Ardbeg and of course, Visit Scotland.
I've also spent time as a creative director at an events company helping create award ceremonies, corporate events, seminars and some fantastic evenings. I do my fair share of copywriting - in fact I've written a few brochures, a children's book and plenty of headlines, which of course you can see here in the words and typography section. Some of my illustrations from the book are also here for you to have a look at too.
I've designed labels for beer, logos for businesses and charities, business cards for plenty of people and brought lovers together with wedding invitations. I've even had my creations brought to life as breakfast cereals and clothing brands with new product development.
New ideas are fun. As Einstein said 'imagination is more powerful than knowledge'. New ideas are the difference between just repeating something that's been done before or coming up with something original and fresh.
If there's a problem, tackling it in the same way as before isn't going to produce anything different. Many brands are happy with a re-package and a change of colour and their agencies are more than happy to oblige. Just making stuff look pretty is, after all, very profitable and doesn't require much thinking.
The brands that do stand out are the ones that constantly strive to be different. They innovate, they commission fresh ideas and they challenge the established thinking. They are brand leaders. Of course, it won't take long for everyone to jump on the bandwagon and emulate your fresh ideas. That's why, to stay ahead, you have to be constantly creative. Looking for something better, something new to build your brand and to make a difference in the marketplace. Something new means just that. Its never been done before so you can't always analyse the figures. It's a little bit scary. You might get butterflies in your stomach; the hairs on the back of your neck might stand up and you'll certainly stand out because you'll be different. So now's the time to decide where you want to take your brand. Are you sure you don't want to go back and copy all those old ideas?
Remember, a lot of companies are happy with just that. A little tweak here and there, a nice new colour palette or a new logo design. Lots of diversion tactics from the fact that there's no new, big idea. Or, do you actually want to become a brand leader and are you ready for something original and new? If you are, give me a ring or send an email. Though you might want to write a letter - how much is a stamp these days?
Don't follow me. Go and create something instead.